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 Automation Grow your business with marketing automation
As an SMB marketer, your job is to attract an audience. That means tapping into your creative instincts, experimenting with new channels, and connecting with leads and customers—all things that are hard to do when you're busy organizing spreadsheets and uploading info to an email marketing app.
Marketing automation can take care of all those repetitive tasks, connecting the tools you already use so you can use that human brain of yours on the stuff that matters. Here are some ideas for how to make the most of it. Recommended reading from the Zapier blog team  Marketing 6 high-value audiences to target via email
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