Turn churned accounts into advocates

Automation

How exit interviews can turn churned accounts into advocates

James Rose wanted to get honest feedback from his customers—the brutal kind of feedback that would actually help him improve his business. So he turned to the people he knew would have it: recently churned customers.

Here, James shares some tips for how to automate the process of collecting that ego-bruising but business-boosting feedback in exit interviews—and even turn those churned accounts into advocates.

Take advantage of churn